Mar 31, 2009

YTB Hires Another Executive Without Travel Experience


According to a recent press release, YTB has hired Bobby Simpson to spearhead the Canadian expansion. Prior to entering travel, Simpson was involved with a telecommunications marketing company (mind you it is not a telecommunications company, but a marketing company). It is interesting that the more YTB proclaims to be in the "travel" industry, the more they hire people from the MLM industry.And according to long time friend and YTB CEO, Scott Tomer,
Having known Bobby for many years, we are very familiar with his international management skills, and are pleased to have him head up this important initiative. Bobby has proven himself to be an accomplished executive with extensive experience in corporate operations, sales and marketing, and international business development. He also has a successful track record in the development of global business ventures, consolidations and corporate restructuring. Bobby will be focused on the development of our operations in Canada, which has proven to be a great market for YTB. We couldn't think of a more suitable person for the job.
According to page F-25 of the current 10K, Canadian operations realized $105,000 in commissions of which 60% (minimum) are paid out to the field. Doesn't leave too much left over for a "renowned international business strategist" assuming responsibility of operations for an entire County.

While the press release offers little background on his former company, it apparently was 121.tv. Here is a little backstory on Bobby Simpson from Npros.com

121.tv
www.121.tv

A subsidiary of Techlabs (www.tklb.com)

Michael Skellern ( Mike Skellern ), Interim CEO**
Previous Experience: President, The BigStore*. CEO The BigBiz.*
Ray Mario, President
Bobby Simpson
Vice President and Chief Operating Officer
David Shute
Vice President of Sales and Marketing
Murray Todd
Senior VP of Business Development
Jill Pucci
Director of Marketing/Promotions

The company website is down, "profit portals" are unavailable online, and phones are not being answered. Anyone with any info on this closure please forward it to npros@npros.com. If you are a representative of 121.tv, please let us know if any notice was given prior to or following the closure.

Reps have reported that the company closed without notice, and without refunding rep fees.

**Michael Skellern comments in an email request for correction that he "was interim CEO on a consulting assignment and departed the
company February 27, 2001" and "The CEO of record was Bobby Simpson and Ray Mario was President until May /
June 2001".
So, let me get this straight, YTB has hired someone with experience in closing MLM companies without notice and without refunding Rep fees to run a travel operation in Canada. Good luck with that one!

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Mar 30, 2009

Get ASTA, IATAN, AND $60,000 With YTB!!

Apparently the folks in Texas aren’t aware of how things really are with YTB. We just found this ad for employment with YTB!


BIG FUN! BIG MONEY!

Become a licensed travel agent for one of the top travel agencies in the world. Partner up with giants like Travelocity and Priceline assisting in the selling of many vacation resorts and cruises.

Get the best training that the industry has to offer!!

In addition, become affiliated with organizations like ASTA, ARC, and IATAN further distiguishing yourself as an icon in the industry.

Travel to exotic destinations at your leisure to familiarize yourself with particular hotspots locations like Cabo San Lucas, Jamaica, or even a Mediterranean cruise.

Best of all, with our cutting edge software and the internet this is mostly homebased with the exception of a few corporate meetings.

Billigual a plus!!!!

Psst, YTB Compliance--we already shared this with IATAN and ASTA, we know how hard YTB is trying to be "legitimate". (JWF)

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Mar 27, 2009

Latest YTB Video

This video was just released on YTB and it stars Coach, several California Directors, their Attorney and James Toma from Jerry Brown's Office.



(Apologies for the lack of a post yesterday, thought I had one scheduled)

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Mar 25, 2009

YTB Tries The Finger In The Dam Trick

Apparently, the 10K report is having some ramifications on YTB. In the days since its release, their stock has slid to $0.16 per share. A major Director has abruptly quit for "financial" reasons. The "Travel-Pro" feels all is well and I have heard that the attrition has accelerated both for RTAs and Reps in the days following the release.

In an attempt to plug this crumbling dam, Scott Tomer, the CEO of YTB has just issued the following letter in the form of an 8K filing.

Open Letter from the CEO

As you may have seen on our website, our auditor, UHY LLP, issued a “going concern” opinion in conjunction with their audit of our December 31, 2008 financial statements.

Some comfort can be taken from the fact that a record number of public companies were given going concern opinions by their audit firms, at least 550 so far this year. The global recession and lack of available credit due to the banking crisis pose obstacles to profitability for many companies.

In spite of the current economy, we have a real reason for optimism, and we feel that the strength of our product, our people, and our planning will result in an even stronger foundation for growth in the coming quarters. In the last two years, we have generated Net Cash Provided by Operating Activities of $19 million, which has been invested in purchases of property and equipment. In 2008 we expensed over $17 million in non-recurring expenditures. We were able to do this from our internal operating cash flow without incurring any long term debt. We believe a good portion of these expenses will support our future growth.

Few of the world’s leaders, including the U.S. government, the world’s largest financial institutions, and Wall Street, saw this financial crisis coming. Companies with worldwide name recognition have been on the verge of bankruptcy, saved only by massive government bailouts.

But let me be clear. We are not standing in line waiting for someone to bail us out. We have made tough decisions and reduced our expenses. We have planned for the tough quarters ahead, and we believe we’re ready for the challenges that lie ahead.

We are working to improve retention of our Affiliates, which should increase our cash flow.  We recently introduced a savings portal available through our Affiliates that allows their customers to receive cash back at more than 600 regional and nationally known stores. We are helping them become more productive through some of the best available training in our industry.

We are working to increase sales through events like Red Carpet Days, where last Tuesday 1,550 people came to our corporate office to see first-hand what YTB is all about. And the Founders are beginning a nationwide tour to take our message of hope and opportunity to our top 20 markets. The opportunity YTB presents to people to grow a business, take control of their lives and determine their futures continues to be compelling. And it should be.

We are working to help our sales force qualify for generous bonuses and additional benefits. YTB Marketing just introduced a new Sales Director program that potentially reduces by 80% the number of sales required to qualify for monthly revenue sharing and company-paid group health insurance. This is a terrific benefit and people are really excited about it, which should enable us to recruit even more talented, hard-working Reps who embrace business challenges eagerly.

Anyone can criticize. It takes real courage to start and build a business, to ride the waves of good times and bad, and to stick to it when it is not fun, when it’s just sheer hard work. That’s what we’re doing. We’re sticking with it, riding out the storm, and we believe we’re going to come out stronger on the other side.  Our existing Reps are riding it out with us. Together, we can build an even stronger, more solid foundation for growth in the coming months. Together, we can prosper.

And if we work together to meet our goals, when we come out of this together, we will look at the competitors who fell by the wayside, lend a hand to help them get back on their feet, and know that the men and women of YTB are recognized industry leaders. You are the leaders who wouldn’t say “can’t,” wouldn’t give up, and wouldn’t listen to the naysayers. You are industry leaders because of your actions. Now, let’s get to it, we’ve got a company to build!

Scott Tomer


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The "Best" Business Opportunity

As we all know, buying a website through YTB will "recessionproof" your income. Apparently it is not recessionproofing the income of YTB, but that is alright as long as the RTAs are making money.

According to the recent 10-K filing, YTB paid out $19.972 million dollars to 122,910 RTAs (that is a weighted number for the year since they fluctuated from 140,000 down to 90,000). If my trusty calculator is correct, apparently YTB must have a ton of RTAs in Potosi, Bolivia if the $162.49 per year was enough to "recessionproof" their income.

But wait, let's not forget the marketing side of this business. This year, YTB did not disclose how many Independent Marketing Reps they had, but did disclose they had 8,337 that were qualified to earn under their compensation plan by having sold at least three RTA sites. Last year, they boasted 305,000 IMRs with only 58,000 being active. Let's assume that the marketing side fell an equivalent percentage to the RTA side and the weighted number would be 54,400 IMRs. So, we look at the $80.172 million in commissions paid out to these guys and the average annual income is $1473.

Put it all together $1473 + $162 = $1635 for working both of these recessionproof businesses. Look at it another way $0.78 per hour. The federal minimum wage has not been that low since January of 1950! But look on the bright side, the average Rep/RTA that was in YTB last year earned a combined $1485. So that is a 10% raise!

And just a side note, where are the big numbers? On the travel side? Or on the recruiting side?


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Mar 24, 2009

"Things I Don't Care About" By Coach

Royal Caribbean
Lisa Bauer
Azamara Cruises
Celebrity Cruises
Vicki Freed
ASTA
Qantas Vacations
Perillo Tours
IATAN
California Attorney General
Scam.com
Illinois Attorney General
Peter Stilphen
St. Louis Post Dispatch
Alton Telegraph
Los Angeles Times
Chicago Tribune
NCL
Federal Trade Commission
MLMs and Travel: A Bad Mix
Two Class Action Law Suits
Ted Lindauer
John D. Simmons
Fare Buzz
Bob Dickinson
Securites Exchange Commission
UHY, LLP
Robert FitzPatrick



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Mar 23, 2009

Commission Confusion Runs Rampant At YTB

Honestly, commission is one of the simplest forms of compensation, unless you have matrices, levels, power teams, uplines, and downlines involved.  But it seems that there is an issue within the ranks of YTB where the RTAs are not understanding the concept of commission.  Maybe the RTAs are not making the money they were promised.  Perhaps it is because when they were recruited they were told they woudl earn "60% commission" on "all travel sold". Perhaps it is because they were told that with YTB "you still get airline commission". Whatever the cause, YTB needed to put out a reminder in a recent Travel Compass about what commission is and how to earn it. This comes from the section entitled "Travel Commissions: The Basics". For an eight year old company, don't you think they might have addressed this a little sooner since they proclaim to be a "travel company"?

TRAVEL COMMISSIONS: THE BASICS

As an active Affiliate with YTB Travel Network, you earn 60% of the commission paid to YTB. Upon successful completion of First Class Training, RTAs and Travel Agents (TAs) earn 70% for travel booked after 10/18/2008.

Please make sure to follow these standard procedures when booking direct with a vendor:
At this time, only RTAs that have successfully completed First Class Training can book travel directly with vendors. Before contacting a vendor, make sure that you collect all pertinent information from your prospective clients. You will need to know exact dates (and whether they are flexible with their dates), number of passengers, the itinerary the clients are interest in. It is also important to ensure you have the correct contact information for the vendor. Most vendors also sell travel directly to the public and provide separate contact information for a travel agent line. In most cases, if you call the direct consumer line, you will not be paid commissions for your efforts. Most vendors will also have a separate telephone number for their Groups Department. Remember, preparation will increase your efficiency.

When contacting the preferred vendor advise them you are a travel agent with YTB Travel Network. Some vendors will ask for your ARC, IATA or CLIA number to attach to the booking. YTB Travel Network's ARC number is 14-564793. YTB Travel Network's CLIA number is 00632144. In some cases, typically cruise lines, the vendor will request your agency phone number. The correct telephone number is 618-655-9520. ALL COMMISSION CHECKS MUST BE MAILED TO YTB'S CORPORATE HEADQUARTERS: YTB TRAVEL NETWORK, 1901 EAST EDWARDSVILLE ROAD, WOOD RIVER, IL 62095. It is important to remember to NEVER change YTB's profile with any vendor. Any such action is strictly prohibited by YTB and may result in disciplinary action.

When they ask for your name, give them your unique YTB ID number either in addition to or instead of your name. Providing your unique YTB ID number ensures that we know exactly who the appropriate booking agent is and will enable YTB to locate you in the event of any changes to the reservation and most importantly, to properly assign commission payments. You may find that some vendors know to ask for your YTB ID number, but most you will have to make the request.

Once the reservation is complete, request that the vendor confirm all of the information they have entered. Pay close attention to the spelling of each passenger's name, deposit and payment dates, and the travel dates as any errors could lead to costly changes or corrections for which you are liable. You may ask the vendor to fax or email you the confirmation provided that information is supplied as an alternate fax or email and does not REPLACE YTB's profile information.

    *      After the booking is complete, go to your travel portal and enter a Commission Claim Form for the booking. You must enter a Commission Claim Form in order to receive travel commissions.
    *      With cruises and vacation packages, make sure you're quoted the amount for the booking that includes the agent's commission. You have worked hard for this commission and you should be compensated accordingly. Net rates are not commissionable.
    *      With hotel groups, make sure you're given a contract listed with commissionable rates and not group rates as group rates nullify the commission.
    *      In order for you to receive the full commission on a vendor direct booking, you must be responsible for the all of the payments and deadlines as indicated by the vendor.

AIRLINE TICKETS:
This seems to be the area of biggest confusion. Virtually all of the domestic carriers no longer pay commissions on direct reservations. As an Affiliate RTA or TA with YTB you can, however, earn commission on the service fee for flights booked through your booking engine. Reservations must be made through the link on your booking engine for you to receive commissions.
Flights booked on other website links are not commissionable.

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Mar 20, 2009

YTB Directors Ron & Phyllis Bush Quit

UPDATE: Apparently Phyllis and Ron Bush were Level 2 Directors and according to the YTB Compensation plan that represents 2,000 RTAs. Should these RTAs decide to leave, this represents approximately 2% of the remaining RTAs in the Company.

Longtime YTB Directors Ron and Phyllis Bush have resigned from YTB citing health and finances and the need to provide for their families. One has to wonder why a director (from at least 2005) would cite financial issues as a reason to leave YTB. And while I wish good health on everyone, I was under the impression that YTB provided company paid health insurance for all of their Directors.

In a letter to their team, the Bushes say:

It's with a sense of sadness and anticipation that we send our final "Soaring with H.O.P.E." message.

Sadness because we have reached a crossroad in our lives where we must make changes, and in doing so, it could impact the relationships we have built over the past 4 1/2 years.

We have come to a place where we must move on from YTB. We submitted our Letter of Resignation to Coach, Scott and Kim, effective March 19, 2009.
The current economy, coupled with financial issues, has made it necessary for us to reach this decision. Just know that we left on good terms and at our pleasure.

We thank each of you for your friendship, love and partnership, and wish you much success as you continue to pursue your goals and dreams. YTB has blessed us tremendously over the past 4 years, and we'll be forever grateful. One of the greatest assets of being in YTB has been the wonderful relationships that have blossomed, and which we hope will continue.

We are excited as we take our next step in a new direction. We solicit your prayers as we forge forward, and know that you too are in our prayers. Please "Spread the Word" to your respective team members.

Much love,
Ron & Phyllis
The letter submitted to YTB is below: (Click to enlarge, address redacted by this blog)





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Carnival Ambivalent On YTB's Advice To Bypass Onboard Revenue

YTB is advising their clients to eschew purchasing excursion on board Carnival ships. In a recent discovery, on the site, Be-An-Online-Travel-Agent.com, the following excerpt was discovered under the Carnival Cruise Lines tab:
  • A little tip about booking your excursions, If you're thinking of booking a tour. Wait, get off the ship, go to a safe area right by where the ship is docked and find a nice tour guide that will show you around. This will save you alot of money and most of the time you'll get more for your money, they'll spend more time showing you around and you wont be on a bus with a hundred other people.
  • They say it and they are "The World's Most Popular Cruise Vacation." They sail to some of the world's most exciting destinations. Carnival is the largest cruise line in the world because of the quality and affordability.
  • They have too many cruises to list from Alaskan cruises to cruises to the bahamas and world cruises. At different times of the year they even have cruises as low as $ 199.00 per person.
Attempting to get Carnival's opinion on this, I contacted Lynn Torrent, the Senior Vice President of Sales. I asked if this practice was condoned or encouraged by Carnival. I also wanted to learn more about the Carnival World Cruise--apparently I missed a memo somewhere along the line.

In an email response, Lynn simply stated:
We encourage our travel agent partners and guests to book their shore excursions thru Carnival, in order to provide the guest with the best and most coordinated experience.

We do not offer World Cruises (but several of our sister companies do!).
In a follow up, I asked if Carnival specifically approved of this practice and suggested that it seemed very close to "12 Tips For Smuggling Booze On-board" and "How To Stiff Your Cabin Steward In Three Easy Steps".Kirk Neal, Regional Vice President responded:
I would agree with Lynn that our preference would be for guests to book their excursions through us as we work with established excursion operators that we know will be well coordinated and organized in cooperation with our cruises. That being said, you certainly bring up a good point which we will address. You are very good at your craft, as I got a good chuckle with your analogy.

As I have stated before, there is a hidden cost to dealing with MLM and here is a clear cut example. It is a known fact that on-board revenue is critical to the bottom line of a cruise ship's profitability. Here is an "agent" of the cruise line publicly encouraging people to book away from Carnival. No one has been able to provide any substantial numbers as tot he level of on-board spending from MLM clients versus traditional agency clients, but I think I know the answer and it is pretty much proven with these actions.

Now the question has been asked and Carnival says they will address it. Hey Carnival...we're waiting! Maybe this type of situation is what YTB was considering on Page 11 of their dismal 10-K filing when they stated:
Since we cannot exert the same level of influence or control over our Reps and RTAs as we could were they our own employees, our Reps and RTAs could fail to comply with our Rep and RTA Policies and Procedures and Terms and Conditions, which could result in claims against us that could harm our financial condition and operating results.



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Mar 19, 2009

Phil Davidoff Dies


I have just learned that Phil Davidoff passed away this morning at age 68 of pneumonia. I personally knew Phil when he and Doris had their agency in Bowie, Maryland. He was a true veteran of this industry and former President of ASTA.

My thoughts go out to Doris and his family.

Here is a copy of Phil's accomplishments over the years:
Phil Davidoff, CTC, CTIE, MCC, was a leading travel industry professional who was also active in travel and tourism marketing, education and training. He was President of VALU Travel Marketing, Inc., the travel industry's only consultium from 1992 to 1997 and was co-founder and owner since 1969 of Belair Travel & Cruises and Fan Club Cruises in Florida. He was president of the American Society of Travel Agents (ASTA) from October 1990 through September 1992 and had served as vice-president and president-elect prior to that. He also served on ASTA's staff as Vice President Education & Training from 1982-1984.

Phil was a Certified Travel Counselor (CTC), Certified Travel Industry Executive (CTIE) and Life Member of The Travel Institute (formely ICTA) and had earned the Master Cruise Counselor (MCC) designation from the Cruise Lines International Association (CLIA). He has served as a member of the tourism faculties of The George Washington University and Northern Virginia Community College.

Phil was co-author with his wife of many books, and has been a presenter of a variety of seminars for many travel organizations.

Phil was chosen as 1991 Travel Person of the Year by Travel Agent magazine and was co-recipient with his wife, Doris, of Travel Trade magazine's 1991 Travel Agent of the Year award. He was also co-recipient, with his wife, of the first annual Achievement Award from the Society of Travel & Tourism Educators in 1988. Phil served as a Director-at-Large on the Board of Directors of the Travel Industry Association of America from 1991 through 1993.

Phil held Bachelor's and Master's degrees from the University of Pennsylvania and had completed extensive graduate studies in Human Resource Development at The George Washington University.



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YTB Loses Book CCL and Gains MailPound Support

Well, it appears the post from this morning was somewhat incomplete. Is this a signal that Carnival is beginning to realize the hidden cost of MLM? And in the "not so surprising" category, MailPound has formed a strategic partnership with YTB. Because as YTB says, once you sign up you will be able to see "why MailPound is utilized by travel agents all around the country!"

From a newsletter (took a long time to load) sent from a Director:
I am saddend to announce that YTB members are no longer able to utilize Carnival's BookCCL to create flyers, postcards, e-brochures, etc.  Not only that, but BookCCL allowed you to manage your group cruise.  You had the ability to assign passengers to berths, process payments, and much, much, more.  It was all you needed to manage your Carnival groups in a professional way.  So if you are familiar with BookCCL, please read further for details on YTB E-Marketing that will allow you to create e-Brochures.  Read on . . . .

BookCCL

To increase our efficiency and that of our RTAs through automation, YTB is revamping our account with BookCCL. If you notice changes to your BookCCL log in or you are currently managing a cruise within BookCCL, please contact YTB Travel Network support by emailing our new Carnival Help Desk, carnivalhelpdesk@ytb.com.
If you already have a group that you are handling via BookCCL, please include your booking number in the subject line.  Thank you for your cooperation in this very important matter.


New Carnival Cruise Lines
Help Desk!

We are always trying to make your customer service experience as efficient and pleasant as possible!

Due to Carnival Cruise Lines' high call volume, YTB has implemented a new email address:  carnivalhelpdesk@ytb.com  to assist with all your Carnival Cruise Line questions, concerns and needs. Please utilize this email address for all your Carnival needs instead of contacting Carnival directly. There are many questions, concerns and needs that can be addressed directly through YTB Corporate Office in a timely and efficient manner! Thank you for your cooperation through this process.


   IMPORTANT NOTICE

To minimize the impact with the loss of BookCCL, YTB is introducing . . ..
YTB E-Marketing for all Travel Site Owners

Build your business with confidence through a new service - YTB E-Marketing powered by MailPound! This explosive new service is the tool you’ve been waiting for! There are thousands of E-brochures available from many different vendors such as Carnival, Cunard or Princess Cruise Lines (to name a few) just waiting for you to send to your friends, family and customers! 

Finally, you can send your customer an E-brochure that they won’t be able to resist!   You can even personalize them for a customer’s needs by choosing specific destinations, writing a personalized message and referring them to your Internet Travel Center to book their trip.

Don’t wait!   Take your marketing efforts to a new level and transform your business today!   Simply click on the ad in your Travel Portal or go to www.ytb-emarketing.com to sign up for this free service. You’ll soon discover why MailPound is utilized by travel agents all around the country! 

Coming Soon! 
YTB E-Marketing Training video featuring MailPound’s own Debbie Maier! She’ll show you the basics of how to get the most of this incredible new service!   Look for this exciting video in your Travel Portal Media Center by the end of this week!
It seems that MailPound is a huge supporter of YTB (not that it was any secret) but why not send them an email and let them know you "appreciate" their "support" of "travel agents". Here's the email address!


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Is Carnival Becoming Weary Of MLM?

It seems that Carnival might be becoming a bit weary in dealing with the MLM companies. According to a recent Travel Compass from YTB, they are now discouraging the RTAs from contacting Carnival directly. What happened to all that training that First Class was supposed to provide so you could contact suppliers directly?





I watch Fox News on occasion and Sean Hannity has a funny bit on the Liberal Translation and I thought it might offer a similar parody here.


New Carnival Cruise Lines Help Desk!



We are always trying to push off as much on others, but we got caught!



Due to the utter and complete failure of our training programs, Carnival has demanded that they never talk to foolish RTAs again. So, rather than getting kicked to the curb by one of our few remaining vendors, YTB has implemented a new email address:  carnivalhelpdesk@ytb.com  to assist with all your Carnival Cruise Line questions, concerns and needs. Please utilize this email address for all your Carnival needs instead of contacting Carnival directly--because they are getting pissed. There are many questions, concerns and needs that you really should have known in the first place before you began to play travel agent, but you didn't so now we have to do something to save this vendor. YTB will have to take the drastic action of actually hiring someone in  the YTB Corporate Office who knows something about travel. Thank you for your cooperation through this process.




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Mar 18, 2009

The Spin May Stop At The Factor, But It Begins In Wood River

From the press release YTB released on their 10K. Seems that in addition to the spin, they left out a lot of the major points.

WOOD RIVER, Ill., March 18 /PRNewswire-FirstCall/ -- YTB International, Inc. (OTC Bulletin Board: YTBLA - News; "YTB" or the "Company"), a provider of Internet-based travel booking services for travel agencies and home-based independent representatives in the United States, Puerto Rico, Bermuda, the Bahamas, the U.S. Virgin Islands, and Canada, today announced its financial results for the year ended December 31, 2008.


Total revenue for the year ended December 31, 2008 increased 15% to $162.5 million, compared to $141.3 million for fiscal 2007. Net loss for the year ended December 31, 2008 was $4.5 million, or ($0.04) per diluted share, compared to a net income of $3.2 million, or $0.03 per diluted share, for the same period of 2007. The loss was primarily the result of the Company's good faith efforts and ongoing demonstration of sound corporate principles to absorb any necessary costs associated with improving corporate polices and publications. General and administrative expenses increased by $18.3 million, or 53%, compared to 2007, primarily attributable to the growth in the costs associated with the ongoing implementation of new business strategies and operational initiatives.

Scott Tomer, YTB Chief Executive Officer commented on the 2008 results, stating, "2008 was a challenging year for our entire industry, and the impact of the global financial crisis is reflected in the valuations of the majority of publically traded travel companies. The fallout from the current recession has forced many of us to take a delicate two-tiered approach to our businesses, looking to increase capital reserves, while strategically shifting our spending in order to maintain market share. At YTB, we have made a number of changes in the way we do business to address issues raised by legal inquiries and remove any confusion about our product offerings. Some of those changes involved reserving for the elimination of non-current inventory, which resulted in losses of $3.0 million. We believe those are one-time losses that were necessary in order for the company to continue to grow and improve business practices to build a stronger foundation for the future. We have also worked diligently to shore up our capital reserves, evidenced by major cutbacks in the second half of the year, while also working to increase our travel sales. Specifically, we have taken several cost-cutting measures in the fourth quarter, including cutting our staff by 14%, and we are transitioning to a print-on-demand model to prevent any recurrence of non-current inventory write-downs."

For the year ended December 31, 2008, the company generated $27.9 million in revenue from travel commissions and services, compared to $20.7 million in last year's comparable period, an increase of 35%. Net cash provided by operating activities in fiscal 2008 was $7.4 million compared to cash provided by operating activities of $12.0 million for fiscal 2007.

Mr. Tomer continued, "It is times such as these that cause people to re-evaluate their financial condition, and lead many to try to take control of their own destiny. We strongly believe that we provide quality tools and services that can help many of those seeking to improve their financial situation. I also remain confident that the economy will right itself in due course. Until such time, we will remain focused on delivering the best possible product, services, and support to our RTAs around the world. Our management and board remain committed to increasing shareholder value in the coming fiscal year, and we are confident that we will accomplish this task."



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Millionairre Mindset Recap

Texas Millionaire Mindset Conference
Houston, Texas
February 21, 2009


Circle of Champions members Dave and Marlis Funk write:

"It was an INCREDIBLE Millionaires Mindset Conference, with Director Charles Nicholson teaching us the power of the FIRST TEAM and Directors James and Marcia Prewitt teaching us the power of the POWER TEAM. We then had a speech from Directors Mickey Rawls and Punk Carter and then Directors Al and GG Harris rocked the house by teaching us "How to Handle Rejection and Procrastination."

After lunch Dave and Marlis Funk presented the Aisle 19 opportunity and how to use it to recruit prospects. Director Craig Sweet taught the "Power of believing in YTB", Director Silas King taught us how to talk to people, how to have an attitude and also taught the "Power of building your team." We finished up the day with Director Glenn Green teaching us how to use marketing tools how to use the "hook" - what you say to prospects to get their attention. There were over 300 people in attendance and we cannot wait until the next one.
NOTE: Here is classic YTB. Charge them to come and then tell them to go out and line the company's pockets all the while not earning too much for yourself. Take special note of the key phrases including:

  • Power of the first team
  • Power of the power team
  • Rejection and Procrastination
  • Recruit prospects using AIsle 19 (again something that they can get for free--just like their booking engine)
  • The power of believing
  • How to have an attitude (Mission Accomplished)
  • And my favorite, con man extraordinaire Glenn Green instructing people how to "hook" others.
And speaking of believing, I believe I may have another look at the 10K.
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Mar 17, 2009

YTB 10-K Analysis

John already stole the thunder with a few tidbits, but this will give a more complete analysis of the contents of the YTB 10-K (annual report) for 2008.

Obviously the big headline is,
"There is a substantial doubt about our ability to continue as a going concern."
There were hints of this in the 3rd quarter 10-Q, but it is now official. Even the company auditor won't hide it anymore. On page 9 it notes,
"We conduct marketing activities, book travel and sell related products exclusively through 8,337 independent contractors known as Reps and 92,383 RTAs".
As I recall, when I attended the Founder's Day last year, the number of Reps was listed at something over 300,000. At the time, this was explained that everyone that was ever an RTA was also a Rep, and they never purged the inactive Reps from the rolls, since there is no cost to be a Rep. Well, apparently, there are lots of RTAs that are not Reps, and they have now purged the rolls. On page 10, we see,
"Our financial success and business reputation depend, in large part, on our Reps and RTAs, who are not employees and operate as independent contractors" and "Since we cannot exert the same level of influence or control over our Reps and RTAs as we could were they our own employees, our Reps and RTAs could fail to comply with our Rep and RTA Policies and Procedures and Terms and Conditions, which could result in claims against us that could harm our financial condition and operating results."
What a stellar business reputation those independent contractors have provided. One not need look any further than this blog for many examples of unprofessional behavior.
"We experienced a 44.3% decrease in active Reps and a 29.2% decrease in RTAs during 2008."
The vast majority of the decrease came during the 2nd half of 2008, with a decrease of 22231 RTAs in the 4th quarter alone. Page 11 notes,
"Our revenues are highly dependent on IBC hosting fees received from Affiliates, RTAs, travel agents and agencies."
Note that as has been said here many times, YTB is not in the business of selling travel, they are in the business of selling travel sites. Now, they have finally admitted that. Further, the report says,
"Fees from hosting and sales of IBCs that we offer to home-based representatives make-up over 75% of our revenues as of December 31, 2008."
If the number of RTAs continues to fall, revenues will continue to fall as well.
"For the 2008 fiscal year, our revenues from IBC sales and monthly web-hosting fees paid by RTAs, along with revenues from training programs held and marketing materials sold to Reps and RTAs, exceeded the marketing commissions and travel commissions that we expended in payments to our Reps and RTAs. If, and to the extent that, this excess reflected in our operating results actually reflects a deficit in the operating results of our Reps and RTAs in their marketing and travel-related activities within the YTB organization, such a deficit, if continued indefinitely, would reflect a negation of the financial incentive for Reps and RTAs to continue in their YTB-related activities on our behalf. Any such negative financial results for our Reps and RTAs would adversely impact our ability to retain them within our organization, which, in turn, would call into question the sustainability of our business model and thereby harm our financial condition and operating results."
In other words, we are making our gross profits off of what we charge to our Reps and RTAs for monthly fees and training. That means they, as a group, are losing money. If this continues, they will eventually wake up and realize that they are stupid to continue losing money month after month and will quit. Thus our business will fail.
"Our business strategy is dependent upon the growth of our business. For us to achieve significant growth, potential Reps and RTAs, consumers and travel suppliers must accept our IBCs as a valuable commercial tool. Travel suppliers will also need to accept or expand their use of our IBCs and to view our IBCs as an efficient and profitable channel of distribution for their travel products."
Travel Suppliers have been increasingly rejecting the use of YTBs IBCs and not viewing them as efficient and profitable channels of distribution. In fact they have been viewing them as consumers that have been trying to save a buck on travel by selling to themselves and saving the cost of commissions. Thus a number of suppliers, notably Royal Caribbean and their three brands, NCL, Perillo Tours, and others have cut YTB off completely.

Listed under risks,
"Our business and financial results depend on the continued service of our key personnel, in particular J. Lloyd Tomer (Chairman of the Board), J. Scott Tomer (Chief Executive Officer) and J. Kim Sorensen (Vice Chairman of the Board). "
Is this a hint that they are ready to bail? All told, the Risks section of the 10-K runs 11 and one-half pages.
"It should be noted that while only the commissions arising from our RTAs’ booking of travel services are reflected as a component of our revenues in our financial statements, we also keep track of the aggregate retail value of all travel services that are booked by our RTAs (which directly impacts our commission revenues). The value of such travel services increased 83.7% in 2007 to over $414 million from approximately $225 million in 2006. Comparable data for 2008 sales (retail value) has not yet been reported to us by our travel vendors."
Apparently, YTB is one of the few travel agencies (using that term very loosely) that does not keep track of the value of the travel they sell. If they don't, how do they know that they are being paid the proper amount of commission?

On the plus side for YTB, travel commissions increased by over $7 million and represented 17.2% of revenue versus only 14.6% in 2007. However, they also included overrides in this figure which are paid 100% to Lloyd "Coach" Tomer in accordance with his employment agreement.
"General and administrative expenses increased $18.3 million, or 53.3%, in 2008"
Which is attributed most due to increased numbers of employees. However, it has been noted that YTB actually laid off a number of employees during the late 3rd quarter or early 4th quarter of 2008. That doesn't seem to be consistent.

"As of December 31, 2008, we had $1.2 million in cash and cash equivalents." "our Company has incurred a loss from operations for the year December 31, 2008 of $4.1 million."
At this rate of cash burning, either asset sales will have to continue, or bankruptcy is imminent.

The company auditor reported,
"The Company’s tone at the top was not sufficient to assure the directives of the Company’s Board of Directors were followed. Management did not obtain approval of the Board prior to entering into certain contracts and agreements as required by the Company’s control structure. In addition, controls were not sufficient to prevent management override of controls over approval of disbursements. These material weaknesses were considered in determining the nature, timing, and extent of audit tests applied in our audit of the 2008 consolidated financial statements, and this report does not affect our report dated March 16, 2009, on those consolidated financial statements.

In our opinion, because of the effect of the material weaknesses described above on the achievement of the objectives of the control criteria, YTB International, Inc. has not maintained effective internal control over financial reporting as of December 31, 2008, based on criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). "
Basically, this says that the management (i.e. the Tomers and Mr. Sorensen), do what they want, despite what the overall Board of Directors or shareholders want, or without even bothering to ask them. What is interesting is that YTB was cited for a similar failure last year, and supposedly adopted remedial measures to bring them into regulatory compliance. Apparently, those measures weren't followed.
"On January 26, 2009, the Company’s Board of Directors approved the issuance of 3,821,451 shares of restricted stock to certain Sales Directors. These awards were in replacement of previously issued restricted stock and option awards."
Gee, I wonder if they will offer replacement of value lost by stockholders over the last year, or just keep the profits to themselves.
"On March 11, 2009, the Company incorporated a new subsidiary, YTB Franchise Services, Inc., which was formed to service and offer future franchise efforts of the Company. "
I wonder when we will see details of these plans, and how it affects current Reps and RTAs.

There is probably a whole lot more to be found, but this post is already way too long. It is pretty clear though that the end is near.

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So, who fired The Donald?




If you look around on the internet you can find dozens of YTB blogs that comment about Donald Trump. Many a YTBer will claim that The Donald himself loves network marketing. Plenty of YTB people have photos of the Donald on their website, smiling down upon them.
The MLM travel crowd claims that the internet is the wave of the future, and that the Donald agrees with them.

So, then can someone explain to my why Donald Trump’s travel site, GoTrump.com , is now out of business?


Interesting isn’t it? I mean, here you have dozens of YTB blogs with The Donald’s face plastered all over it. So why is The Donald’s site gone? And when Donald started GoTrump.com., why didn’t he make it a travel MLM?

YTB claims to be well on their way to travel industry domination. Donald Trump’s site said “There’s nobody better. There’s nobody even close.” So, where is it now? If Donald is really the big fan of the MLM industry, why wasn’t GoTrump.com a MLM? It seems that hundreds of people would have signed up just to get use of the Trump name. Shouldn’t a master marketer like The Donald have known that?


So why is everyone in YTB so proud to claim to be endorsed by someone who failed in travel in less than two years?


Given the lawsuits, the vendors that have dropped YTB, and all the other integrity issues that YTB has had, I think the best piece of advice that YTB could take from The Donald is this one, which I found posted on a YTB blog.
“The biggest risk we face is not moving forward with what we have learned.”

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Mar 16, 2009

Another Interesting Twist

Apparently, YTB is not insured as a company for the lawsuits. Their insurance company said their policies would cover the individuals named, but not the company.

The AG in California sent the insurers a notice stating that according to California law, there is no duty for any insurance company to defend companies or individuals charged under the statutes they used.

YTB is now in the process of suing their own insurance company.



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YTB's 10-K Was Filed

The 10-K was just filed a few moments ago with the SEC. We have not had a chance to review the entire document and will have a more detailed analysis in the coming weeks, but page 9 revealed a very interesting comment:
There is a substantial doubt about our ability to continue as a going concern.
Our independent registered public accounting firm has issued an opinion on our consolidated financial statements that states that the consolidated financial statements were prepared assuming we will continue as a going concern and further states that our loss from
operations and working capital deficiency raise substantial doubt about our ability to continue as a going concern. Our plans concerning these matters are discussed in Note 2 to the accompanying audited consolidated financial statements. Our future is dependent on our ability to execute our plan successfully or otherwise address these matters. If we fail to do so for any reason, we potentially would not be able to continue as a going concern.


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YTB's December Edict Finally Gets Some Teeth

Seems that all of the brouhaha surrounding YTB's manifesto in December really had no teeth until everyone agreed to it. So, in the future, everyone will need to re-sign (likely electronically) and will then be bound by the revised terms and conditions.  For those in YTB that read this blog, here is a summary for you.




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Mar 15, 2009

YTB Makes The New York Times

It seems that not only has this little blog picked up on the YTB method of doing business, the New York Times has as well.

The need for quick cash, however, can lead some salespeople to sign on with companies that are really pyramid or recruitment schemes, rather than true direct-sales companies. Consumer watchdog groups and the Federal Trade Commission (ftc.gov/bcp/edu/pubs/consumer/invest/inv12.shtm) advise would-be sales representatives to scrutinize a company first. If a seller’s earnings grow mainly by recruiting other sellers rather than selling the product, that is a red flag.

Most of the commission should go to the salesperson, not the recruiters above her,” said Robert L. FitzPatrick, founder of PyramidSchemeAlert.org, a nonprofit consumer education Web site. He advised asking a company how sellers are compensated

Another red flag: companies that require upfront purchases of their products, which could wind up unsold and sitting in the seller’s basement for years.

The Direct Selling Association, which requires member companies to go through a review and waiting period before admitting them, has at least one member — www.YourTravelBiz.com — now under investigation by the attorney general of California under suspicion of being a pyramid scheme. The company says the allegations are without merit.


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Mar 13, 2009

A Friday Quiz

Who said the following:
  • "I initially believed I would be able to end the scam quickly, but this proved difficult and ultimately impossible."
  • "As the years went by, I realized my arrest and this day would inevitably come." 
  • "I am painfully aware that I have deeply hurt many, many people, including the members of my family, my closest friends, business associates and the thousands of people who gave me their money."
  • "I cannot adequately express how sorry I am for what I have done."


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Mar 12, 2009

A Funny Interaction

A few days ago, someone commented on my blog that YTB was a scam and I should contact them for more information. Always on the lookout for more information, I left my email address in a comment.  Here is her reply:

Hey John,
Thanks for responding,
I know that there are scams out there and it makes you very mistrusting of people. Having said that, what type of business are you currently invoved with? Im sure that you get offers every day of opportunities that you know are not possible, however, not to sound cliche, I have been introduced to an amazing opportunity and if you are not too turned off by Direct Marketing, I would like to share this with you. If you are not interested, that's ok. Whatever you are doing, I wish you much success!! Have a great day..

Then, I replied:
If you read the blog that you commented on, you would have a very good idea of what I do, how well I do it, and my feelings on MLM.

I am not interested, but thanks for the offer.
And hers:
I read what you had to say briefly on YTB. Im glad however that you are not interested because you seem to have a poor attitude and your snotty.
And mine:
Pardon the attitude, but anyone with half a brain could see that the blog is probably not the best place to troll for recruits for a scheme.  If one wants to find a nun, they don't go to a synagogue.
And hers:
Again you are a snot and if I were not a lady I would tell you where to go. I have a full brain thank you very much...and a great personality to match. I can't imagine that you are 1/2 as successful as you claim, perhaps that is why you are so miserable. Please lose my email address and I will do the same for you.
Mission accomplished and welcome to the DD--posthumously!


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Mar 11, 2009

More Unconscionable Recruiting

I have to wonder how this sales pitch goes in the parking lot of a job fair.

Rep: Psst, wanna job?
Recently unemployed job seeker: Yeah, what you got?
Rep: You can fire your boss with what I got?
RUJS: Really? Tell me more.
Rep: Well, all you need to do is give me $500 and $50 a month and you too can make almost $100 a year!  Yup, that's right, $100 a year!
RUJS: Wow, where do I sign up? And can I get a cool Hawaiian shirt like you? And maybe one of those cool magnetic car stickers?

I mean really now. If Craigslist was not bad enough, now YTB is infiltrating the parking lots of job fairs to fish. What happened to the millions of dollars these Reps were supposed to be earning? Why can't they afford to buy a booth?

This is from WFAE 90.7 FM in Charlotte, NC:

On this day there are at least six others offering work-at-home opportunities. One of them represents YTB Travel Network. California's Attorney General has accused the company of operating a gigantic pyramid scheme by recruiting thousands of members with deceptive claims. The state wants the business to cough up $25 million in civil penalties and restitution. YTB's representative wouldn't talk to us, but he did have a run-in with Lyle Stone.

"Here's one over here. Let me go run him off," says Stone.

Stone is a general manager at The Employment Guide, the company that runs this job fair. Lately, his job description has included keeping this crowd of parking lot recruiters at bay. This time he makes a bee-line for the man signing up people for the travel company.

Stone says curtly: "If you don't mind we've got companies inside that have been recruiting that paid to be here. We really don't want folks standing out here in the parking lot trying to grab folks. Thank you!"
Tom Bartholomy, the head of the local Better Business Bureau has some choice words for these sideline recruiters: "We kindly refer to them as vultures, bottom feeders, people that we hope have a special place in hell.
So, how is that December 15th edict working out? Not too good in Charlotte it seems!

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Mar 10, 2009

Back Off?!?!?!

Well, he's at it again. Our favorite MLM blogger has again shown his ignorance of the industry he professes to know so much about. So much for being a "Travel Pro"!


In the March 9 edition of his blog, Just Picture It Now, our blogger addresses the statements made by the head of another travel MLM, which you can read at Travel Weekly. Now, it's no surprise that our "travel pro" agrees wholeheartedly with Mr. Henderson. You know the old saying, birds of a feather and all that. But, I'm not here to discuss Mr. Henderson, nor the brown nosing of our "travel pro".


No, I'm here to discuss the never ending stream of incorrect information that our expert on the travel industry continues to pour out. Now, I confess that I don't know everything there is to know regarding the travel industry, but at least I know the basics, the things that are common knowledge that every person in the industry should know. The things that are easily researched to get the correct information.


What I am referring to is our "travel pro's" statements of
In an industry that has “self service” companies like Travelocity, Orbitz, Expedia, and Priceline that enables anyone to book just about any type of travel they want without the aid or service of a “Travel Agent”, (to the tune of $45 BILLION annually no less) you might be asking yourself why some feel that they need to protect this title the way they do.
And
Likewise, the airline industry started this whole mess when American Airlines cut commissions and offered up self service to the masses back in the late 1990’s.
Both of these statements are blatently incorrect, and if Mr. "Travel Pro" had just done some research, he would have discovered his errors.


The first statement, the one that infers that Travelocity, Orbitz, Expedia, etc. are self service and NOT travel agencies...........well, I hate to tell Mr. Pro, but these companies ARE considered to be full service agencies. Yes, they have websites that allow people to do the booking for themselves, but guess what? So do many, many B&M agencies as well as home based agents. They also provide a full service customer service departments, where one can call if they want help making a booking, or if they have issues post booking or while in the middle of their travel. How many MLM "agencies" or "agents" provide this? One MLM company in particular on their "help" pages tells the client to call the supplier directly for assistance! A TRUE travel agent provides access to full service, whether the client requires or uses it. That is the difference between the majority of MLM "agencies" and the above mentioned companies.


The second statement, where Mr. "Pro" states that it was American Airlines that started this whole "mess" by cutting commissions in the late '90's, is again woefully incorrect. Any real travel agent knows that 1) it was NOT American Airlines that started the commission cuts, but in actuality it was DELTA Airlines, and 2) it wasn't in the late '90's, but the mid '90's. Yes, I know that being off by a couple of years may not be that big of a deal, but it just goes to show that Mr. "Pro" may not be as knowledgeable as he wants everyone to believe he is.


Both of these pieces of incorrect information may be considered minor offenses, but it illustrates one of the major bones of contention between the Traditionalist and the MLMers. The MLMers like to parade themselves as "pros", and make statements of fact, when they really don't even know the basics. Aside from just knowing the minimum of the workings of the industry, one must also know the history of the industry to be an effective agent. Both of these pieces of incorrect information put out there by Mr. "Pro" illustrates the need for education that the MLM travel companies are not providing. Maybe if the MLM companies would stop stressing the need to recruit and focus more on the need for education, we could all get along as Mr. Henderson and Mr. "Pro" state.



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Mar 9, 2009

YTB Continues To Fail With the BBB

Last week, Josh (a DD Member) insisted that YTB had a good rating with the Better Business Bureau. He even provided a link to an individual RTA that does have a good rating. Come on now Josh, how hard is it to get an "A+" when you are grading your own papers? Remember, YTB RTAs sell primarily to themselves.

So, what happens when they try to sell to someone outside of the family? We already know that YTB corporate has a failing BBB grade--that was stated in the lawsuit filed by the California Attorney General back in August. It was further detailed in the St. Louis Post-Dispatch on numerous times. I think it is even in the Class Action suits that are pending. And honestly, I am sure that Lisa Madigan (Attorney General of Illinois) is considering this as she puts together her own action against YTB. Certainly, New York, Florida, Georgia, Louisiana, Texas, Ohio, and Maryland are all taking this into consideration as well. Hey, the Securities Exchange Commission (SEC) and the Federal Trade Commission (FTC) might even take a gander!

But for the record, here is a sampling of the results when you query YTB in the BBB database along with their respective grades. 8 samples, 6 "F"s, 2 "C-"s, and 1 REVOKED.

Tell me, did YTB share this report card with the 300 people at the Millionairre Mindset?

Here is the headquarters in Wood River

Here is YTB corporates office in Englewood Cliffs, NJ. Note the status: REVOKED

Here's an RTA from Bowie, MD

An RTA from Clearwater, FL

An RTA from Macon, GA

An RTA from Myrtle Beach, SC

An RTA from Orlando, FL


An RTA from Louisville, KY



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